I get that, I think. It's mostly that I see that people who use the term either use it as a way to sway opinions of people reading it or to dismiss someone by applying a nuclear label on the situation. (Well, I may have agreed with what she said but she's obviously a RACIST so I'll turn against her.)

Frankly, most people I see bandying the term about are even more offensive than the original opinion.

Why not just stick to "Total douchebag" or "Jerkasaurus"? It'll make it simpler.